Watford Jazz Junction Festival Identity
The challenge here was to create a big identity for a small local event with a small budget. Instead of leaning on one set logo design, I created a display font that could be shuffled to fit together in different shapes and sizes, while still maintaining an obvious consistent identity. Thanks to Watford Jazz Junction for having faith in this unconventional approach.
Another visual consistency choice we made to speed up the process of producing outputs while cutting out the cost of requiring new photography for multiple artists was to use a raw halftone-dot image style. This allowed for even low resolution artist photos to be reproduced at large poster sizes.