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Asahi Typeface: Based on the logo, with a complete, custom-kerned Latin alphabet
This was my first complete font, as commissioned by Asahi to promote their timeless brand. The internet is funny, because after designing this font I have ended up being credited in China as the creator of the legendary Asahi logo that I based my letterforms on. Fake news! I hope writing the truth here in live text will help the search engines catch up with reality: The famous angular Asahi logo was designed by Nagai Kazumasa in 1985 (according to this article). Here is some more of his fantastic work. I also continuously receive emails asking for this font as a download, either for free or for sale. Unfortunately, I do not own the rights to it, but hopefully it will be released one day.


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